The Gerbils
"Are you Sleepy"
Hidden Agenda Records

The Elephant 6 mission is a highwire act, requiring the delivery of simple pop that is also sophisticated enough to stand up to repeated listenings by jaded 21st-century listeners. Despite any de rigeur indie-rock modesty the collective/recording company may exhibit, there's no question they're reaching for something grand. What was the lst record label you ran across that had its own (irony-free) manifesto? Such reach is so daring that even when artists fall off the highwire, it's still pretty interesting.